01 // Diagnostic Artifact Diagnostic only
from £10,000 Fixed fee

Expose the real structure behind recurring failure.

Best when the immediate need is a single structural read.

upstream fixed-scope 14 days decision-ready

For systems that keep breaking in the same place under growth, complexity, or organisational scale — the point where more meetings have stopped helping and the real structure needs to be made explicit. The fixed fee reflects the bounded scope and the upstream diagnostic rigour required to produce a structural read that holds.

Core purpose: Most systems don’t fail because people are incompetent. They fail because the actual rules, invariants, and enforcement boundaries were never made explicit. This artifact makes them visible in a form builders can act on.

What it answers

  • What is this system actually doing — not what it claims to do?
  • Which rules are breaking that must not break?
  • Where does stated design diverge from operating reality?
  • What is the first structural break, and what does it imply must change first?

What you send

The recurring failure pattern, the interfaces involved, and any materials that reflect the current state: diagrams, policies, workflows, notes, contracts, screenshots, or internal documents.

For some public platforms and institutions, externally visible failure patterns may be enough to begin diagnosis. Internal access is preferred where available, and required where the failure is not externally observable. This is particularly relevant for platforms and institutions where contributor or user failure patterns are documented in the public domain.

What you receive

One structured diagnostic document — a single structural read, internally circulable, and decision-ready. Decision owners get a common reference point that ends interpretation drift. Builders get a clear basis for what must change first, without having to invent design midstream.

What the artifact makes explicit

  • The primitive: what the system is actually organised to do, not what it claims to do
  • Invariant definition: the rules that must not break
  • Enforcement visibility: where those rules live in reality, not only in policy
  • Boundary visibility across teams, services, policies, and contracts
  • The governing diagnosis — the central structural truth from which the rest of the failure follows, written so decision-makers can circulate it and builders can act against it
  • A build map showing structural implications for sequence, interfaces, and transition logic
REQUEST DIAGNOSTIC Fixed fee · 50% upfront, 50% on delivery · 14-day delivery · One clarification pass included
02 // Full Structural Engagement
from £25,000 Fixed fee

£25,000 includes the complete four-artifact set for most systems: Translation Artifact, Diagnostic Artifact, Redesign Executive Summary, and Full Redesign Artifact. No hourly rates.

Diagnose the structural break, then define the new boundary and order of change.

One governed engagement, one diagnostic frame, one change sequence.

Best when the failure is serious enough that naming it is not sufficient — and leaving builders without a change sequence would simply restart the cycle.

diagnosis + redesign fixed-scope 14 days builder handoff

When the failure is serious enough that naming it and defining the change sequence should happen in one governed engagement.

For the vast majority of systems the fee is a fixed £25,000. If the system is unusually large — multiple institutions, dozens of interfaces, or high-consequence redesign — I will scope separately and provide a tailored quote during fit assessment.

Core purpose: Systems can’t self-correct because the correction logic must be designed upstream of execution. This artifact provides that logic — explicitly sequenced so builders can execute against it instead of inventing design midstream.

What it defines

The target boundary, the transition sequence, the interface changes required, the dependency order, and the explicit constraints that prevent local workarounds from quietly reintroducing the same failure pattern. Two companion documents — the Translation Artifact and the Redesign Executive Summary — ensure the work is accessible to non-specialist decision-makers and can circulate internally without the full restricted specification changing hands.

What you send

The same five-line brief. Diagnosis runs first. Redesign follows only from the locked diagnosis — this ensures all four artifacts are coherent by construction.

What you receive

Four linked written artifacts delivered as one governed sequence: a Translation Artifact (shared language layer for leadership, operations, and non-specialist audiences), a Diagnostic Artifact (structural diagnosis, governing diagnosis, and build map), a Redesign Executive Summary (board-level public summary of the restricted specification, designed to circulate internally and externally), and a Full Redesign Artifact (corrected primitive, transition sequence, dependency order, refusal invariants, recapture gates, and builder handoff).

Structural outputs

  • Translation Artifact — shared language layer ensuring leadership, operations, and non-specialist teams have a common structural read before builders begin
  • Redesign Executive Summary — board-level public summary of the restricted specification, designed to circulate without exposing the full builder specification
  • Boundary redesign
  • Transition sequence and dependency order
  • Interface and handoff clarification
  • Change logic that builders can execute against
  • Explicit constraints that prevent drift, workaround logic, or quiet re-coupling
REQUEST FULL ENGAGEMENT 50% upfront, 50% on delivery · 14-day delivery · Diagnostic delivered first, redesign follows

Fixed scope. Fixed fee. Fixed timeline. How it works →

diagnostic scan

Self-screen before sending a brief.

Four questions. Answer them honestly and you will know whether the failure is structural, and where to look first. Use this as a first-pass fit check before briefing.

// Diagnostic Scan
RUN THE SCAN →
The artifact path is built through a defined diagnosis sequence designed to produce one builder-readable structural read. Read the method →  How it works →
what this is not
03 // What this is not outside scope for both engagements

Both engagements produce fixed-scope written artifacts. Neither includes delivery ownership, ongoing access, or execution support of any kind.

Not a strategy deck

These are not vision documents, workshop outputs, or open-ended advisory reports. They are structural reads built to govern action.

  • No workshops or facilitation
  • No transformation programmes
  • No ongoing coaching or retainer access
  • No delivery ownership or program management
  • No code audits or technical root-cause analysis

Not implementation support

The artifact defines what must change and in what order. Execution is yours. The artifact makes that execution possible without reinventing design midstream.

  • No implementation or build execution
  • No architecture or infrastructure work
  • No live incident response
  • No security or compliance audits
  • No open-ended advisory without defined scope
  • No partial artifact delivery — the Full Structural Engagement is delivered as a complete four-artifact governed sequence, not as individual components on separate request.
fit and scope
04 // Fit and scope who this is for
Good fit

A failure has started repeating and nobody has a single structural read of what is actually wrong.

  • The same failure keeps returning under different labels
  • Teams disagree on what the real problem actually is
  • Builders are inventing design while implementing
  • Manual workarounds are carrying load the system should absorb
  • Ownership is blurred across roles, teams, or interfaces
  • Policy, tooling, and operating reality have drifted apart
  • The cost is recurring but the cause is structurally unclear
Not a fit

The issue is narrow, isolated, and already understood at the technical layer.

  • A one-off bug with a clear technical owner
  • A known defect requiring engineering execution
  • A live incident needing operational command
  • Code-level root-cause analysis from logs or infrastructure
  • Architecture, security, or infrastructure work
  • Vague dissatisfaction without a bounded failure pattern
  • Implementation support where the design is already settled

Structural fit examples

  • A platform that recruits one kind of worker but operationally runs on a different capability profile — resulting in persistent mismatch, routing failure, and accumulated workaround logic
  • A healthcare system in which continuity is nominally the institution's responsibility but is actually held by families and frontline staff outside the formal record
  • A product team in which every sprint produces fixes that do not hold, because the structural rule governing the failure has never been named
  • An organisation in which builders are inventing design decisions during implementation because the upstream architecture was never resolved
What I refuse
Debugging or fixing code Live incident investigation Technical root-cause analysis Security or compliance audits Architecture implementation Delivery ownership Open-ended advisory without scope

I do not take engagements outside these boundaries. If the problem is primarily technical, already understood at the structural layer, or not credibly diagnosable from available evidence, I will say so at fit assessment rather than deliver work that would not hold under scrutiny.

how to start
05 // How to start entry route
Step 01

Send the brief. Five lines plus any relevant material you already have.

Step 02

I review fit. I confirm whether the right path is the Diagnostic Artifact alone or the Full Structural Engagement. No one moves directly to redesign — diagnosis always runs first.

Step 03

You receive the agreed artifact path. Either one Diagnostic Artifact, or the complete four-artifact governed sequence in the Full Structural Engagement: Translation Artifact, Diagnostic Artifact, Redesign Executive Summary, and Full Redesign Artifact — written for decision-making and builder execution.

Submit a five-line brief
  1. 01 What keeps going wrong? Describe the failure that keeps returning.
  2. 02 What is it costing? Describe the cost in money, time, trust, load, delay, or drift.
  3. 03 Where does it show up? Name the teams, roles, systems, or customer touchpoints involved.
  4. 04 What has already been tried? List any fixes, workarounds, or decisions already attempted.
  5. 05 What cannot change? State the non-negotiables, constraints, or conditions that must still hold.

If neither engagement is the right fit, I will say so.

delivery terms
06 // Delivery terms after the artifact is delivered

Clarification pass

One minor clarification pass is included after delivery. This covers clarification of the document as delivered — not new analysis, extended scope, or additional research.

For the Full Structural Engagement, one clarification pass applies to the Diagnostic Artifact and one to the Redesign Artifact. The Translation Artifact and Redesign Executive Summary are derived from those locked frames and do not require separate clarification passes.

When new work is required

If the boundary expands, the analysis deepens, or the problem changes shape after delivery, that becomes a separate engagement. Scope creep is not absorbed silently.

In the Full Structural Engagement, redesign does not begin until the diagnostic frame is locked.

Redesign proceeds only from a locked diagnostic frame. If the diagnostic shows that redesign is not valid within the engagement boundary, I will say so rather than produce a speculative artifact.

Confidentiality

All materials you share are treated as confidential. The artifact is yours. It is not shared, referenced, or used as a case study without your explicit permission.

This is architecture-led work. The diagnostic logic, structural interpretation, and final recommendations are mine. See the Method page for how AI is used in production.